Giving Tuesday is a global day of giving that encourages people to do good in the midst of the holiday season. It takes place the Monday after Thanksgiving each year.
I led campaign efforts for Giving Tuesday at The Food Bank from 2018 to 2020. We exceeded our goal each year! In 2020, we nearly tripled our goal.
Take a look at some of Ozarks Food Harvest’s 2020 materials.
I created a few articles for the website throughout the campaign to inform our supporters.
Each year, I also implemented a lightbox pop-up on our home page the day of the event to direct people to our donate page to give.
I built excitement for the campaign through social media in November. In the final days leading up to the campaign, I shared countdown images with quotes from clients. On the day of the event, I created a Facebook fundraiser with a goal of $1,000. Throughout the day, I shared a few progress updates and ways to give.
I shared email updates leading up to the campaign, on Giving Tuesday and the day after to announce our total.